Tasting & Dinner Events — ENOTECA

Overview: A series of curated wine tasting and pairing dinner events for a newly-entered fine wine brand in Vietnam, used as the primary vehicle to build product credibility and category education in a market still unfamiliar with the brand.

Objective: Build trust and category knowledge among a premium target audience, generate direct sales, and create authentic word-of-mouth/UGC content.

My Role: End-to-end event planning — concept, guest curation, partner coordination, pre/post-event communication, budget management.

Strategy & Execution: Designed each event around a specific theme (e.g., varietal spotlight, food pairing concept, seasonal release); partnered with restaurants/chefs or sommeliers to strengthen credibility; managed guest list curation to reach the right premium/B2B audience; ran pre-event teaser content and post-event recap content, encouraging guest-generated content and tagging; tracked direct sales conversion from attendees.

Results: Achieved full bookings for every event, with a customer satisfaction rate of over 90% across all events.